“The way we shop and eat is inextricably linked to the kind of agriculture and food system we have, and we won’t change the one before we change the other.”
Pollan writes of the globalized food consumer’s expectations – individualized, pre-made, next generation TV dinners, lunches and breakfasts. This occurs in the cycle of supply and demand, and it is logical that if demand goes towards locally grown food it will become more available and less expensive. People shape their markets.
Definitely a good read.